Sponsorship, expensive stuff. Applause to Monster; getting Ken Block to do exhibit runs a couple times a day, bringing stages, free drinks, and atvs

those cans of Monster energy drink, they cost about 3 dollars apiece normally, and were given away for free all week!

Ken Block, superstar of the drifting style "Gymkhana" put on one great exhibition a couple times a day, all through SEMA 2010

Ken Block, Gymkhana master, and hoonigan. My compliments and appreciation for a great entertaining show every day during SEMA